MTV Upfront
The Mtv Upfront is an annual event that announce the upcoming releases in programming and strategies for the next year.
MTV Networks Mexico announced programming advances for MTV channels, MTV Hits, VH1, Nickelodeon, Nick Jr. and Viacom RED.
We were in charge of the print and video campaign, and the production of it.
The concept was based on the theme of a box full of surprises and we created a space full of elements that gathers the characteristics of the channels.
We also did the logotype for the event, art directed the photo shot, designed a 100 pages book, cd and ipod skins.
Art Direction: POGO. Production: Pampa Garcia Peña & Pauli Filippelli at POGO. Photography: Pato Battellini.
Video Credits: (Director`s Cut)
Concept & Idea: Agustin Orol at MTV.
Directed by: Ardi Carlos Grygierzcyk at POGO & Agustin Orol at MTV. Director of Photography: Juan Maglione. Animation: POGO. Compositing & Postproduction: POGO.
Sound: The Audio his a song by Ratatat used for this web site and it hasn`t been used originally by Mtv.
MTV Networks Latin America
Creative Director: Agustin Orol. Art Director: Maria Luisa Collazo. Creative coordinator: Maria Mercedes Lehmann.
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El Upfront MTV es un evento anual en el que se anuncian los próximos lanzamientos en la programación y estrategias para el próximo año.
MTV Networks México anunció los avances de programación para los canales MTV, MTV Hits, VH1, Nickelodeon, Nick Jr. y RED Viacom.
Estuvimos a cargo de la campaña print y video, como de la producción de la misma.
El concepto se basa sobre una caja llena de sorpresas, para ello creamos un espacio lleno de elementos que reunen las características de los canales.
Asi también hicimos el logotipo del evento, la direccion de arte de las fotos, el diseñó de un libro de 100 páginas, CD y iPod skins.